Trends

Trends can be defined as a change or development in a general direction. This could also refer to what is popular at a certain period. Trend does not always reflect fashion; it can refer to anything from bags, shoes, hairstyles to pop culture or entertainment. The difference between fads and trends is that trends have longer lifespans than fads. They can continue to be fashionable for years up to even decades. The main difference between a trend and a fad is that trends are long-term influencers in the market. Trends also often involve altered classics. A fashion trend occurs when others emulate this clothing style.

Today, a fashion trend begins with fashion designers, who design a fall or spring collection based on ideas and inspiration they have gathered throughout the season. Fashion trends largely depend on the prediction of behaviour, mood, and buying habits of the consumer at a particular time. Consumer shopping behaviour continuously evolves, and brands must be able to adapt to meet the consumer’s expectations. A trend is more than a group of certain items that everyone is buying. It can give one an idea about what products can be popular within certain groups. The current trends in eCommerce are customer engagement and personalization, AI, assistants, interactive product visualization, and more of custom retail experiences, use of mobile and social media to browse for shopping, digital wallets as an option for payment, voice search, etc.