Do you have unruly locks that seem to have a mind of their own? It’s time to tame them and ‘straighten’ then attitude! These Hair straightening shampoos can make your hair sleek, straight and better manageable than ever. So, if you want to straighten your hair properly and maintain your blow-dry or ironed look for long, then you must check out these amazing products. But, what are hair straightening shampoos and how do they work?

Straightening shampoos are designed to offer more than just cleansing and conditioning. They are styling agents which contain higher amounts of silicones, polymers and other binding agents which hold on to your strands and weigh them down. The word “straightening” does not imply a flat, ironed look, and instead mean to give a frizz-free, anti-messy look.

Advantages and Disadvantages of Using Hair Straightening Shampoos:

Before we begin talking about the products, let us quickly understand the benefits and Negatives of using these shampoos:


  • Makes hair sleek and shiny.
  • Controls frizz and flyways.
  • Weighs down the hair to prevent the formation of curls.
  • Prevent hair from getting tangled.
  • Makes it easy to style with a heat tool.


  • Cannot replace the effect of a styling tool.
  • The product buildups exist even after rinsing it out.
  • Can block the scalp pores and weaken roots.
  • Harsh chemicals which may damage hair in the long run.

Best Hair Straightening Shampoos for Men and Women 2023:

Here are the 10 best shampoos to keep hair straight and attractive, just like you always wanted:

1. L’Oreal Paris Smooth Intense Ultimate Straight Shampoo:

Tame the rebellious hair with the Intense Ultimate straight shampoo that conditions and nourishes the hair. It relaxes your hair instantly and makes it more manageable. The product reacts with heat to increase the straightened effect of your styling tools. It makes your hair look perfectly straight for about 48 hours after styling.

Key Ingredients: Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Guar Hydroxypropyltrimonium Chloride, Carbomer etc.


  • Lathers well with just a small amount of product.
  • Attractive Packaging.
  • Doesn’t dry out hair.
  • Keeps frizz and roughness at bay.


  • Loaded with chemicals.
  • Contains SLS and SLES.
  • Not directly available in India.

User Ratings: 5/5

See More: L’Oreal Shampoos

2. MATRIX Opti Care Professional Ultra Smoothing Shampoo:

The Matrix Opti Care Smooth shampoo is a professional, salon product which is designed to fight frizz and make hair more manageable. It contains silk amino acids and shea butter which soften your mane and make it look sleek and smooth. This matrix shampoo for straight hair is highly recommended for chemically treated hair to maintain the silky, glossy texture for a long time.

Key Ingredients: Sodium Laureth Sulfate, Disodium Cocoamphodiacetate, Dimethicone, Sodium Chloride, Cetyl Alcohol, Hexylene Glycol, Hydroxystearyl Cetyl Ether, Fragrance, Benzoic Acid, Salicylic Acid, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride.


  • Pleasant Fruity Fragrance.
  • Lathers well.
  • Tames Frizz.
  • Softens hair.
  • Removes Tangles.
  • Gives a straightened look.


  • Expensive product.
  • Loaded with chemicals.
  • Available only at online stores and selected salons.

User Ratings: 4.1/5

3. L’Oreal Professionnel XTenso Care Pro-Keratin + Incell Hair Straightening Shampoo:

The Loreal Xtenso Shampoo is designed to retain the moisture levels of your hair and undo the damage. It controls volume and makes your hair look sleek and straight. The innovative Pro-Keratin and Incell Technology gently cleanse your hair and improves the elasticity of the fibers. This best shampoo for chemically straightened hair fights dryness and breakages as well.

Key Ingredients: Pro-Keratin and Incell Molecule.


  • Gives a smooth, straightened look.
  • Leaves hair glossy and healthy.
  • Detangles hair well.
  • Doesn’t cause flatness or limp look.
  • The clean, fresh smell.
  • Not very expensive compared to other products in this range.


  • Contains many chemicals.
  • Available only in salons.
  • huge bottle that is not travel-friendly.

User Ratings: 3.8/5

[See More: Best Hair Thickening Shampoos]

4. Kerastase Nutritive Bain Oleo-Relax Smoothing Shampoo:

The Kerastase Nutritive Bain oleo-Relax shampoo is designed for unruly hair that is caused due to humidity. This hair shampoo for straight hair controls the volume without causing heaviness to your mane. The product claims to give frizz control even in 80% humidity levels. The Shorea oil and Polymer silicones adds a healthy shine to your hair while moistening up the hair roots to give your hair a renewed straight look.

Key Ingredients: Sodium Laureth Sulfate – Benzyl Salicylate – Benzyl Alcohol – Citronellol – Linalool – Methly Cocoate – Geraniol – Sodium Cocoate – Shorea Robusta Butter / Shorea Robusta Seed Butter etc.


  • Softens hair from within.
  • Adds shine to your hair.
  • Controls frizz for a long period.
  • Deeply nourishes your tresses.


  • Very expensive.
  • Available only in salons and online stores.

User Ratings: 4.3/5

5. Sunsilk Perfect Straight Shampoo:


The Sunsilk Perfect straight shampoo is co-created with renowned hair expert Yuko Yamashita. It comes with a straight lock technology that aligns your hair in a straight line after drying. The shampoo penetrates deep into your strands and nourish them from within to give you smooth, shiny hair. This hair straightening shampoo for curly hair is very much within your budget and is available at most stores.

Key Ingredients: Sodium Laureth Sulphate, Silicone, Straight Lock Technology


  • Controls frizz.
  • Smoothens your hair and makes it silky.
  • Affordable pricing.
  • Easily available.


  • Contains SLS and Silicones.

User Ratings: 3.7/5

6. TRESemme Keratin Smooth Shampoo:


This Tresemme shampoo for straight hair is enriched with the goodness of Keratin and Argan oil to nourish and smoothen your mane. It is a lower-sulphate formula that can be used on regular and chemically straightened hair. With regular use, you can notice a healthy shine and improved texture of your mane. By restoring the Keratin in the tresses, the shampoo can make your hair straight and easy for styling.

Key Ingredients: Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Potassium Chloride, Dimethiconol, Fragrance (Parfum), Carbomer, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Tea-Dodecylbenzenesulfonate, Glycol Distearate, Citric Acid, Tetrasodium EDTA, DMDM Hydantoin, Hydrolyzed Keratin.


  • Low Sulphate levels.
  • Tames Frizz.
  • Keeps hair manageable for a long.
  • Doesn’t cause puffiness after drying.
  • Affordable product.


  • Not recommended for thin and limp hair, as it can weigh down hair.

User Ratings: 4.1/5

[See More: Best Shampoos To Treat Frizzy Hair]

7. John Frieda Frizz Ease Flawlessly Straight Shampoo:


The John Fried Frizz Ease is one best hair straightening shampoos in the market. The product contains many deep conditioning agents which moisture your hair and leave it silky and sleek. It is specially designed for medium-thick to wavy and curly hair types and is also suitable for color-treated hair. Try it with the John Frieda Frizz ease conditioner to get the best results.

Key Ingredients: Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Dimethicone, Cocamidopropyl Betaine, Cetyl Alcohol, Betaine, Cocamide MEA, Glyceryl Oleate, Parfum, Guar Hydroxypropyl Trimonium Chloride, Benzyl Alcohol, Sodium Chloride, Disodium EDTA, Malic Acid, Laureth-23, Laureth-4, Glycine, Polyquaternium-7, Tocopheryl Acetate, Simmondsia Chinensis Seed Oil, Hydrolyzed Keratin


  • Attractive Purple packaging.
  • Fresh smell.
  • Protects hair from dryness and frizz.
  • Prevents flyways.


  • Too many chemicals to watch out for.
  • Very expensive.

User Ratings: 4.4/5.

8. Hask Keratin Protein Smoothing Shampoo:


The Kash Keratin Protein Smoothing Shampoo is a must-try if you are looking for a total makeover in your hair texture. It contains hydrolyzed Keratin which combats the effects of humidity and tames frizz. The best part, it is free from harsh chemicals like parabens, gluten, alcohol etc. This is also a best sulfate free shampoo for chemically straightened hair and regular hair as well.

Key Ingredients: Keratin Amino Acids, Cocoyl Hydrolyzed Keratin, Keratin, Hydrolyzed Keratin, Hydrolyzed Collagen, Cocos Nucifera (Coconut Oil, Sesamum Indicum (Sesame) Seed Oil.


  • Free from sulfates, parabens and other dangerous chemicals.
  • Nice floral fragrance.
  • Gives a thicker, yet sleeker look to your mane.
  • Contains nature-derived ingredients.


  • Doesn’t lather much.
  • Very pricey in India.
  • Available only at selected stores.

User Ratings: 3.9/5.

9. Renpure Organics Brazilian Keratin Straightening Shampoo:

Image Source: Renpure Organics
The Renpure Organics Brazilian Keratin Shampoo conditions your hair and makes it look silky, and smooth. It gently cleanses your scalp and removes impurities like product buildups. The Shea butter present in this product conditions your mane and makes it look radiant. It penetrates deep into your hair to give you an ultra-straight look.

Key Ingredients: Cocamidopropyl Betaine (Coconut Oil*), Sodium Lauroyl Sarcosinate (Coconut Oil*), Lauryl Glucoside (Coconut Oil*), Decyl Glucoside (Coconut Oil*), Sodium Lauroyl Lactylate (Palm Oil*), PEG-120 Methyl Glucose Dioleate (Rapeseed Oil*), Cocos Nucifera (Coconut*) Oil, Hydrolyzed Pea (Keratin*) Protein, Pisdium Guajava (Guava*) Fruit Extract, Butyrospermum Parkii (Shea*) Oil, Silicone Quaternium-17, Glycol Stearate (Palm Oil*), Polyquaternium-10, Citric Acid (Fruit Acid*), Diazolidinyl Urea, a. (Derived Source*).


  • Nature-derived ingredients.
  • Free from sulphates, parabens and other chemicals.
  • Safe for colour-treated hair.
  • Instant differences in texture can be noticed.


  • The price range is above 4k per bottle in India.
  • Not available in the direct Indian market.

Average User Ratings: 3.4/5

[See More: Best Anti Hair Loss Shampoos]

10. Ogx Ever Straight Brazilian Keratin Therapy Shampoo:


This best straightening shampoo from OGX is enriched with the goodness of coconut oil, keratin proteins, avocado oil and cocoa butter to smoothen your hair. This master blend also strengthens your tresses and gives them a new lease of life. By effectively controlling frizz, the product gives you straight and glossy hair.

Key Ingredients: Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Theobroma Cacao (Cocoa) Seed Butter, Panthenol, Dimethicone


  • Fresh smelling product.
  • Works well for frizz control.
  • Reduces bushy appearance.


  • Pricey Product.
  • May not suit very dry hair.

Average User Ratings: 3.6/5

Those are some of the best hair straightening shampoos available in India. As mentioned earlier, these shampoos cannot replace the role of a styling tool and work only to support the styling process. By prepping up your hair, these products save plenty of time and effort in giving you a super-straight hair!

Frequently Asked Questions & Answers:

Q1. Why Are Silicones Added in Straightening Shampoos?

Ans: If you read the ingredient list of straightening shampoos, you are likely to find silicones, polymers and conditioning agents. Silicones play an important role in retaining the straightened look. They coat your hair with a thin hydrophobic coating that locks in moisture and weighs down your hair. However, these agents can sit on your hair and do not easily go away even after washing and may damage your hair in the long run.

Q2. Do Hair Straightening Shampoos Really Straighten Curly Hair?

Ans: No. You cannot straighten your curly using a shampoo or any other cream. Heat or chemical rebonding agents alone can change the structure of your hair. However, these shampoos fight frizz and prevents the natural tendency of your hair to curl up after drying.

Q3. Is There is a Risk of Hair Fall with Straightening Shampoos?

Ans: Hair straightening shampoos contain a higher percentage of chemicals like silicones compared to normal shampoos. These agents are hard to go away and can end up sitting on your scalp. Unless you wash them thoroughly, they can block the scalp pores and weaken your strands from the roots. These product buildups can also lead to dandruff and itchy scalp, along with giving you certain allergic reactions.

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About Tejaswi

Tejaswi, a Master of Business Administration graduate, is our senior content writer, specializing in travel and lifestyle products. She is quite creative in her approach. Tejaswi ardently follows the latest news and present market trends and makes sure her readers are always up-to-date. In-depth research and follow-ups on any topic along with unique and knowledgable pieces of writing, is what makes her stand apart. Besides writing, Tejaswi also loves cooking, listening to music, and traveling.